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Media Room
Mary Ellen Lepionka is the author of Writing and Developing Your College Textbook (2008) and Writing and Developing College Textbook Supplements (2005), and the editor of Self-Publishing Textbooks and Instructional Materials by Franklin H. Silverman. She is an expert on the following topics and is available for interviews, panel discussions, lecture presentations, seminars, and workshops in diverse settings (e.g., association meeting, classroom, library, college store, corporate conference room, online conference room, broadcast studio). Mary Ellen’s audiences are instructors, authors, editors, and publishers.
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Discount Off Cover Price:
$27.95
· Higher education publishing
· Academic and scholarly publishing
· College textbooks
· Successful book proposals
· Author agreements
· Textbook evaluation
· Developmental writing and revising
· Pedagogy development
· Visual representations of information
· Print and nonprint textbook supplements
· Author-editor relations
· Author management for editors
· Publishing ethics and the ethics of authorship
· Academic self-publishing
Discount Off Cover Price:
$14.95
978-283-1531
me.lepionka@verizon.net
“Thank you for the informative seminar on marketing to the educational
market [at Publisher’s Marketing Association PMA-University in New
York City, June 1, 2005]. You provided information that we are applying
immediately to our publishing program.... Again, thank you.”
--Clay Braznik, Director of Publications, Society of Actuaries
For further information please click on a link below.
Sample
interview questions
1. How is higher education publishing changing today?
2. What is the future of academic and scholarly publishing?
3. How did textbooks and journals become so expensive?
4. How are publishers responding to today’s price revolts?
5. How should I choose a textbook for my course?
6. Can I make any money as a textbook author?
7. How can I find a publisher for my textbook idea?
8. What should I watch out for in author-publisher agreements?
9. What do I need to know about the publishing process?
10. What is the segmentation in post-secondary markets?
11. How does one cope with peer reviews?
12. What is pedagogy and why does my book need it?
13. What is different about today’s learners?
14. How should I choose figures and photos for my book?
15. What is information literacy?
16. How are textbook supplements developed?
17. How are media changing the delivery of instruction?
18. How can I propose a (multimedia show, video, web site, casebook, reader,
etc.)
to go with my text?
19. What should I watch out for in author-editor relations?
20. What makes or breaks an author team?
21. What does an editor look for in an author?
22. What should an author look for in an editor?
23. Does the publishing industry have ethical standards?
24. What are the ethics of authorship?
25. When is academic self-publishing ever okay?
Press releases (downloads
and links)
— Press
Release (.doc file)
— SA2 Press Release (Society of Academic
Authors)
— Current Press Release
(.doc file)
Book reviews (downloads and links)
— Education Review of 2nd Edition of Writing and Developing Your College Textbook (2008)
— 2nd Edition Review in Reference and Research News
— What
People Are Saying about Writing and Developing Your College Textbook
— CHOICE Review Writing and Developing
Your College Textbook (pdf)
— Midwest Book Review: http://www.midwestbookreview.com/bookbiz/wr_shlf6.htm
— What People are Saying about Self-Publishing
Textbooks and Instructional Materials
— Leonardo
Review: Silverman (August 2005)
Testimonials
— Lepionka
Testimonials (pdf)
Title credits
— 2008 Title Credits Lepionka
Resume
—
Lepionka Resume (pdf)
Workshops
— Workshops
for Authors (pdf)
— Author Workshop Flyer
(pdf)
— Workshops for Editors (pdf)
— Editor Workshop Flyer
(pdf)
— Workshop Host Questionnaire
(pdf)
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